DMCT Assignment 3

While adventuring in cyberspace in Neuromancer, Case find himself talking to a young Brazillian boy on a beach who turns out to be the title character of the book. Neuromancer has created a virtual world for Case to convince him to stop his quest to merge Neuromancer and Wintermute, and live the rest of his (potentially immortal life) with his lady love on this beach. Case refuses, and returns to the real world to complete his quest. Neuromancer creates (in Baudrillard's terms) a simulacrum of the real world for Case. However, Case refuses Neuromancer's offer and returns to the real world to finish his mission.

Nevertheless, the image of a virtual world that is a simulacrum of our world has continued through other creative works (The Matrix, Tron, ExistenZ) and the role of virtuality in culture is a hotly debated topic. Grau (1999) argues that virtual reality has existed for thousands of years through artistic representations of reality. Berger (1990) argues that mythological oil paintings were expensive and desired by aristocrats, but were empty of true meaning. Instead the were references to idealized behavior—a mere simulacrum of the morals, emotions and heroics depicted. Although the drive of painting to represent reality changed with the development of the camera, virtual reality in our current sense began to take place.

However, Baudrillard's vision of the simulacrum is not the only conception of contemporary virtual reality. Baudrillard sees the virtual as a fake—a simulacrum of reality. There is no referent for cultural productions leaving the consumer as a passive agent. On the other hand, Pierre Lèvy argues that virtuality provides an argument for the benefits of virtuality. He does not see the competition of reality and virtuality that Baudrillard sees, and instead sees humanity as learning "to live, work, and play with the fluid, the open, the potential. In contrast to Buadrillard, Lèvy does not seem alarmed by this exponentiation of the virtual because he sees it as a productive acceleration of the feedback loop between the virtual and the actual rather than as a loss of territory for the real" (Ryan, 37). The virtual and the real are not a binary. When one gains ground, the other down not necessarily lose ground.